Richie Broom LLC is a holding company building premium brands, traceability infrastructure, and modern consumer experiences at the intersection of fashion and technology.
Richie Broom LLC operates at the intersection of fashion, artificial intelligence, and traceability technology. We build brands and platforms that define how the next generation discovers, authenticates, and connects with what they wear.
Headquartered in Miami, Florida, our ecosystem spans luxury streetwear, nightlife-driven fashion, satirical apparel, and digital product passport infrastructure — unified by a commitment to premium storytelling and future-forward innovation.
Luxury space-inspired streetwear rooted in Miami. Premium SUPIMA® cotton, celestial design language, and an unwavering commitment to craft.
Explore Richie Deluna →End-to-end supply chain transparency, authentication, and sustainability data infrastructure for fashion’s next chapter.
Explore Platform →Richie Broom LLC is a holding company building premium brands, digital product infrastructure, and modern consumer experiences.
Space-inspired essentials crafted in premium SUPIMA® cotton. Where cosmic ambition meets Miami heat — designed for the bold, the curious, and the limitless.
Visit Brand →Internet culture meets wearable commentary. Bold, irreverent, and unapologetically online — turning memes into movements and screens into streetwear.
Visit Brand →Bold streetwear fueled by the vibrant energy of Miami nightlife and bro culture. Vibrant colors, daring prints, and premium materials crafted for those who live loud.
Visit Brand →Digital product passports and garment traceability infrastructure. Full supply chain transparency, authentication, and sustainability data — built for the future of fashion.
Explore Platform →Trace Your Tee™ is building the infrastructure layer for fashion’s next chapter — where every garment carries its own story, verifiable from source to shelf.
Every product carries a living digital identity accessible with a single scan.
Full visibility from raw material to finished garment at every node.
Cryptographic verification eliminating counterfeits at scale.
Follow a product from creation through ownership and resale.
As regulators and consumers demand transparency, the brands that invest in traceability infrastructure today will lead tomorrow. A look at the EU Digital Product Passport mandate and what it means for fashion.
Space-grade luxury meets Miami heat in the latest collection.
On vision, patience, and the long game of brand building.
“We build brands and platforms that connect fashion, technology, and culture — from Miami to the Universe.”