Building brands for the next era of commerce.

A fashion and retail technology holding company with four active ventures.

Richie Broom LLC operates at the intersection of fashion, artificial intelligence, and traceability technology. We build brands and platforms that define how the next generation discovers, authenticates, and connects with what they wear. Headquartered in Miami, Florida, our ecosystem spans luxury streetwear, nightlife-driven fashion, satirical apparel, and digital product passport infrastructure.

Four ventures. One vision. All connected.

The fashion industry is a traceability desert.

Most fashion brands build beautiful products and describe their origins like a procurement document. Almost no one is building the transparency layer — the digital product passports, supply chain data, and authentication infrastructure that the next generation of consumers and regulators will demand. The EU DPP registry goes live July 2026. That lane is wide open. Trace Your Tee™ is building it.

• A

  Digital Product Passports

  Every product carries a living digital identity — materials, origin, journey, and sustainability metrics — accessible with a single QR scan.

• B

  Supply Chain Transparency

  Full visibility from raw material to finished garment. Verified data at every node in the production chain — not just at the brand level.

• C

  Authentication & Lifecycle Tracking

  Cryptographic verification eliminating counterfeits at scale. Follow a product from creation through ownership, resale, and end-of-life — forever recorded.

• D

  EU DPP Ready — Now

  The EU ESPR regulation mandates Digital Product Passports for textiles starting 2027. Our brands already comply. Others are scrambling to understand the requirement.

Stories from the ecosystem.

• May
  2026
  Innovation

  The EU Digital Product Passport Is Here — And We’ve Been Building for It

  The EU’s DPP registry goes live July 2026. Trace Your Tee™ has spent years building the infrastructure. Here’s what the regulation means and how our platform positions brands ahead of the mandate.

• Apr
  2026
  Campaign

  Richie Deluna™ — Cosmic Essentials Drop 002

  Space-grade luxury meets Miami heat. Heavyweight 280gsm SUPIMA® cotton tees in new deep space colorways — each with a digital product passport from day one.

• Mar
  2026
  Brand Launch

  Introducing Brohoes™ — Bold Streetwear Born from Miami Nightlife

  The newest brand in the ecosystem is loud, unapologetic, and dripping with 305 energy. Vibrant colors, daring prints, premium construction crafted for those who live loud.