About — Richie Broom LLC
Our Company

Quiet confidence. Premium execution.

A fashion and retail technology holding company building the brands and platforms that define the next era of commerce.

01 Who we are

From Miami to the Universe.

Richie Broom LLC operates at the intersection of fashion, artificial intelligence, and traceability technology. We build brands and platforms that define how the next generation discovers, authenticates, and connects with what they wear.

Headquartered in Miami, Florida, our ecosystem spans luxury streetwear, nightlife-driven fashion, satirical apparel, and digital product passport infrastructure — all unified by a commitment to premium storytelling and future-forward innovation.

4
Active Ventures
2023
Founded
MIA
Headquarters
02 What we stand for
  • 01

    Premium Craft

    Every product, every pixel, every decision is made with intention. We don’t cut corners — we build things that last and earn their place in someone’s life.

  • 02

    Transparency

    From supply chain to pricing, we believe consumers deserve to know the full story. Trace Your Tee™ is our proof — not a promise, a product.

  • 03

    Innovation

    We build at the intersection of fashion and technology because the future belongs to brands that do both — not either/or, but both at once.

  • 04

    Miami Energy

    Miami isn’t just our HQ — it’s our creative DNA. A city built by ambition, fueled by diversity, and designed in sunlight. The 305 is in everything we make.

  • 05

    Culture First

    Fashion is culture. Our brands speak to real communities — from space enthusiasts to meme lords to nightlife natives. We build for people, not demographics.

03 The timeline

From a Miami holding company vision to four active ventures in three years.

2023
Founding
Richie Broom LLC incorporated in Miami, Florida (Document No. L23000368718). Vision established for a multi-brand fashion-technology holding company.
2024
Development
Richie Deluna™ trademark filed (Serial No. 98783334). First collection development begins with SUPIMA® cotton sourcing. Trace Your Tee™ concept prototyped.
2025
Launch
Richie Deluna™ launches to the public. THIS BRO™ and Brohoes™ enter development. Trace Your Tee™ digital product passport platform built and deployed on all garments.
2026
Full Ecosystem
All four ventures active. Every garment ships with a digital product passport. EU DPP compliance ready ahead of the July 2026 registry launch. Ecosystem fully operational.
04 The ventures
001

Richie Deluna™

Luxury space-inspired streetwear in premium SUPIMA® cotton. Explore →

002

THIS BRO™

Satirical streetwear for the chronically online generation. Explore →

003

Brohoes™

Bold streetwear born from Miami nightlife and bro culture. Explore →

004

Trace Your Tee™

Digital product passports and traceability infrastructure. Explore →