News - Richie Broom LLC

May 2026

InnovationTrace Your Tee™

The EU Digital Product Passport Is Here — And We’ve Been Building for It

The EU’s DPP registry goes live July 2026. Trace Your Tee™ has spent years building the infrastructure. Here’s what the regulation means and how our platform positions brands ahead of the mandate.

Apr 2026

CampaignRichie Deluna™

Richie Deluna™ — Cosmic Essentials Drop 002

The second collection expands with heavyweight 280gsm SUPIMA® cotton tees, new deep space colorways, and refined unisex fits. Every piece carries a digital product passport from day one.

Mar 2026

Brand LaunchBrohoes™

Introducing Brohoes™ — Bold Streetwear Born from Miami Nightlife

The newest brand in the ecosystem is loud, unapologetic, and dripping with 305 energy. Vibrant colors, daring prints, and premium construction for those who live loud.

Feb 2026

Founder NotesRichie Broom LLC

Building at the Intersection of Fashion and Technology

On vision, patience, and the long game of building a holding company that bridges luxury craft and digital infrastructure. Why four ventures under one roof makes more sense than one.

Jan 2026

TechnologyTrace Your Tee™

How QR Product Passports Are Replacing Hang Tags

Scan-to-discover experiences connecting physical garments to rich provenance data, sustainability metrics, and brand storytelling — through a single QR code that travels with the product.

Dec 2025

CultureTHIS BRO™

When Memes Become Movements — The THIS BRO™ Philosophy

Internet culture moves at the speed of a timeline scroll. THIS BRO™ captures that energy and pins it to premium cotton. A look at how satirical streetwear turns commentary into wearable art.

Nov 2025

Innovation

Supply Chain Transparency: From Buzzword to Business Requirement

The EU bans destruction of unsold textiles from July 2026. Brands without traceability infrastructure face real compliance gaps. Here’s what that means for fashion.

Oct 2025

CampaignBrohoes™

After Hours — The Brohoes™ Debut Campaign Shot Across Miami

Shot on film across Miami’s most iconic nightlife corridors — Wynwood to South Beach. A visual introduction to streetwear that doesn’t sleep.

Sep 2025

Founder Notes

From Miami to the Universe — Why We Build Here

Miami is our creative DNA. A city built by immigrants, fueled by ambition, and designed in sunlight. On why the 305 is the perfect launchpad for fashion-technology innovation.